London 2012: 'Archery is the New Curling,' as 'Hunger Games' Boosts Olympic Interest


Referencing the swell of viewers for the obscure ice sport during Vancouver's Winter Games, NBC's ratings team says the event is dominating early cable viewership.
http://feedproxy.google.com/~r/thr/television/~3/UYeJ9wa5v0Q/london-olympics-archery-brady-ellison-hunger-games-ratings-357810

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