‘Bourne Legacy’ Advertises on ‘Bourne Legacy’ on YouTube

The Bourne Legacy will make its theatrical debut in a few thousand theaters across the United States on Friday, August 10, 2012. And unless you’ve intentionally tried to avoid consuming American mainstream media for the better part of this year, you’ve more likely than not been exposed to several impressions and messages from the film’s multi-million dollar marketing campaign that’s meant to promote Jeremy Renner as the new Matt Damon and increase the popularity of the franchise into at least a few more flicks.

Sometimes those marketing impressions and messages take the form of TV spots or international posters with disproportionate limbs. And sometimes they take the form of an advertisement for The Bourne Legacy trailer before a video of The Bourne Legacy trailer. Read More...



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