The 2012 Video Music Awards was the most social TV event of all-time. Or was it second?
According to social analytics company Trendrr, MTV's annual celebration of the most popular music videos of the year was the biggest tentpole event so far in 2012, which also makes it the biggest of all-time, excluding political events.
The VMAs notched 19,175,032 mentions across Twitter, Facebook, GetGlue and Viggle, besting the second-biggest event ever, this year's Super Bowl, by almost 2 million mentions. The 2012 Grammys rank third.