'Skyfall' Takes Product Placement to Next Level with Heineken

The largest barrier for any major motion picture is the upfront marketing and advertising costs. No shit. The issue continues to be the exponential growth in this area of the entertainment business. Jesus Christ, one of these again. Let me make my point.


http://www.thewrap.com/media/movies/blog-post/skyfall-takes-product-placement-next-level-heineken-63786

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