'House of Cards,' or more like house of product placement?

10 lessons in advertising from a season of the Neflix series 'House of Cards'

These are heady days for the online on-demand entertainment service Netflix. The company’s stock recently surged 22% after a strong earnings report and news that it signed up 2 million new subscribers in the first quarter of the year. The company’s success has largely been credited to its move into original content -- particularly its political drama “House of Cards.”


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