'Mr. Selfridge's' Jeremy Piven: 'He loved women and wanted to create a safe haven for them'

Zap2it: As "Mr. Selfridge's" title character you play a man who revolutionized shopping. What do you think about to get inside his head?Jeremy Piven: He was in love with what he does and his family and makes everyone in a room feel special. And 100 years later, Selfridge's was voted the best store in the world. Cosmetics are when you walk in. No one was doing that. He loved women and wanted to create a safe haven for them that didn't exist anywhere.Zap2it: Yes, he recognized that was a potential gold mine. What other major changes did he make?Jeremy Piven: In Marshall Field's he implemented huge windows. Marshall Field's wouldn't make him a partner, and failure was not an option. He wanted that recognition and said, "All right, I am taking it on the road, and I'll prove myself on my own." He really did it. He created a special ambience where people could come...



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