Barney Stinson is the epitome of awesome. What he does on a regular basis is never short of outlandish, ridiculous, and purely hedonistic. Because of this, America loves him. It should be no surprise that Neil Patrick Harris starring as Barney Stinson in a commercial bumper at Super Bowl XLIV seemed perfectly appropriate. Unlike Sheldon Cooper from The Big Bang Theory supposedly hacking into CBS's telefeed, Barney Stinson appearing at the Super Bowl was totally plausible, totally within character, and totally entertaining. It didn't even seem like an advertisement; they didn't even mention How I Met Your Mother by name. To anyone unfamiliar with Barney or his show, it was simply a football loving Don Juan aping for the camera.
For the benefit of anyone who missed Barney's appearance at the Super Bowl due to an emergency bathroom break, Mr. Stinson was among the throng of in-house football fans. The only suit among a mass of Colts and Saints t-shirts and jerseys, Barney hoisted a sign for CBS: Call Barney Stinson. Below, a ten-digit phone number. The announcers, in on the joke, inquired "Do you think that's his real phone number?" Considering I've never seen a ten-digit personal phone number beginning with one, the answer should quite obviously be"no".