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'Marvel's Agents of SHIELD' versus 'NCIS' in the fall: Joss Whedon is ABC's secret weapon

ABC is bringing a big gun to the Tuesday night fight this fall, scheduling what is arguably the year's most anticipated new series -- "Marvel's Agents of S.H.I.E.L.D." -- opposite one of TV's most watched shows, CBS stalwart "NCIS.""We believe that 'S.H.I.E.L.D.' is particularly good at 8 because we think it's going to recruit a whole new audience coming in," ABC Entertainment Group president Paul Lee said during a conference call today (May 14) to discuss the fall schedule. "We think it has a built in audience obviously because it's associated with the amazing 'Avengers' franchise and we don't necessarily think that audience is the same as 'NCIS.' We have high hopes for that at 8 o'clock on Tuesday.""We don't normally talk about testing but it tested so well in all four quadrants [men and women both over 25 and under 25]," Lee revealed. "Of course it's [executive produced and co-created by] Joss Whedon....


http://blog.zap2it.com/frominsidethebox/2013/05/marvels-agents-of-shield-versus-ncis-in-the-fall-joss-whedon-is-abcs-secret-weapon.html
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