‘Man of Steel’ Tests Mettle With Slew of Tie-Ins

Chrysler is promoting its Ram pickup truck through numerous tie-ins with the coming film, "Man of Steel." But can the muscular rig rise above the flood of burgers, phones, razors and other products connected with the film?

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http://blogs.wsj.com/speakeasy/2013/06/05/man-of-steel-tests-mettle-with-slew-of-tie-ins/?mod=WSJBlog

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