NBC has picked up three freshman alternative series as The Marriage Ref, Minute to Win It and Who Do You Think You Are? are renewed for the 2010-11 season. The announcement was made today by Paul Telegdy, Executive Vice President, Alternative Programming, NBC and Universal Media Studios.
"All of these new series have demonstrated increasing popularity and generated far-reaching interest among viewers," said Telegdy. "Equally important, each has a compelling and innovative format, and a second season will allow these shows to grow creatively and attract an even wider audience."
From executive producer Jerry Seinfeld, "The Marriage Ref" is delivering a 3.0 rating, 8 share in adults 18-49 and 7.2 million viewers overall to date in its Thursday 10 p.m. ET slot in "most current" figures from Nielsen Media Research. "The Marriage Ref" is averaging a 93 percent retention of its lead-in from "30 Rock" in 18-49 and is up 7 percent versus that lead-in in total viewers. "Marriage Ref" has also consistently over-delivered in key upscale demos, currently ranking in the top 10 among all primetime network series in its concentration of homes with $100K+ incomes in its adult 18-49 audience.
The competition series "Minute to Win It" hosted by Guy Fieri is averaging a 2.0 rating, 6 share in adults 18-49 and 6.0 million viewers overall in "most current" results for its regular Sunday telecasts to date. Those "Minute To Win It" Sunday editions have been building from half-hour to half-hour by an average of 29 percent in 18-49 rating and 25 percent in total viewers. A "Minute To Win It" encore also ran in the 8 p.m. ET hour on Wednesday of last week and finished #2 among the major networks in the time period in adults 18-49 and total viewers.
"Who Do You Think You Are?" from executive producer Lisa Kudrow is averaging a 1.6 rating, 6 share in adults 18-49 and 6.8 million viewers overall in "most current" results for its season thus far. In preliminary results for last Friday, "Who Do You Think You Are?" won the 8-9 p.m. ET hour in adults 18-49, marking the first time any regular competitor in this slot has beaten an original episode of CBS's "Ghost Whisperer" in 18-49 rating since November 17, 2006. "Who Do You Think You Are?" has improved the time period by 23 percent in adult 18-49 rating versus NBC's average for the traditional 2008-09 season in "live plus same day" results.