'Sharknado' Gives Massive Online Boost to Syfy, Tara Reid and Ian Ziering

The Syfy original movie "Sharknado" became a social media sensation this past week with its premiere on Thursday. And perhaps not surprisingly, it also considerably upped the online profiles of the network that aired it and the actors who starred in it

According to content marketing and insights company Kontera, consumption of content items -- videos, social posts, etc -- revolving around Syfy grew 220.49 percent from July 10, the day before the "Sharknado" premiere, and July 11, when the movie aired.

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http://www.thewrap.com/tv/article/sharknado-gives-massive-online-boost-syfy-tara-reid-and-ian-ziering-103046

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