Web TV: Felicia Day's Success With The Guild Highlights Importance Of Authenticity With A Community

Just about a year ago, we wrote about how actress Felicia Day had turned her web production, The Guild, into a big success by building a community of fans, connecting with them, and then coming up with some interesting ways to make money from that, including a unique sponsorship deal with Microsoft. Reader tuna points us to a Fast Company profile that updates us on how the last year has gone, and it sounds like things have only improved over time.


One of the keys to the success is that she chose the sponsorship deal with Microsoft, in large part because it let her retain creative control over the project -- allowing it to remain authentic and true to what her fans wanted and expected.


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