Vin Diesel’s ‘Riddick’ Likes Its Box Office Prospects — Thanks to Facebook

Vin Diesel’s sci-fi action film “Riddick” hits theaters nationwide Friday, and make no mistake — this is his movie.

It will be No 1 – it’s the week’s only wide release and is projected to come in north of $20 million – and has his imprint all over it.

Diesel secured the rights from Universal (in exchange for a cameo in “Fast and Furious”), sought out the financing to get the film made and dominates the screen as the intergalactic alien anti-hero with the see-in-the-dark peepers.

On top of that, he’s doing a heck of a job of marketing it on Facebook, where he’s been pushing “Riddick” for months to his more than 46 million followers. That’s about as built-in a fan base as you could hope for.  Read More...


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