‘Insidious 2? Social Media Surge Signals Strong Friday Box-Office Debut

This year, through-the-roof social media numbers for horror films have become as common as creaking stairs and bumps in the night – and so have big box office openings.

“Insidious: Chapter 2,” which debuts nationwide Friday, is the latest scream-fest to see a pre-release social surge, and it’s a doozie. Three days prior to its debut, it has more than 2.8 million Facebook likes, and its Twitter mentions spiked from 52,581 on Monday to 61,310 Tuesday.  Read More...



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