Sandra Bullock-George Clooney’s ‘Gravity’ Soars to Record $55M Box-Office Blast-Off

This weekend’s record-breaking $55.5 million blast-off for the space thriller “Gravity” was the biggest box-office opening ever for Oscar winners Sandra Bullock and George Clooney, but the real star may have been the movie’s spectacular 3D imagery.

Warner Bros. marketers pitched moviegoers the idea that the best way to see the the thriller from director Alfonso Cuaron — whose dynamic camera work and visual style have been the hallmarks of films like “Y Tu Mama Tambien” and “Children of Men” – was in 3D or on Imax.  And the studio stacked the deck by offering 3D — with a roughly $3 or $4 ticket surcharge — at 3,150 of 3,575 theaters in which it played, as well as 323 Imax screens.Read More...


http://www.thewrap.com/sandra-bullock-george-clooneys-gravity-soars-record-breaking-box-office-blast/?utm_source=rss&utm_medium=rss&utm_campaign=sandra-bullock-george-clooneys-gravity-soars-record-breaking-box-office-blast

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