The Story Behind Masters of Sex's Racy Logo


To promote its new period drama Masters of Sex, Showtime came up with quite a racy logo. The sideways E in the word sex is more than just a stylish flourish; it appears to be the outline of a naked woman's body. The logo has appeared in most print and online ad campaigns and can be seen on many billboards and bus ads. But in some parts of the country, the network had to flip the E upright for its outdoor campaigns. "Because of standards, we had to modify the E," says Donald Buckley, Showtime's executive vice president of program marketing and digital services. "It's intriguing. We're having fun with it."  Read More...


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