‘Gravity’ Effect Fails to Boost 3D for ‘Thor: The Dark World’

Any thoughts that the success of “Gravity” would provide an immediate boost for 3D movies has evaporated — at least for now — with the so-so numbers put up by “Thor: The Dark Age.”

With around 80 percent of its 3,841 screens offering the format, roughly 39 percent of Disney’s Marvel superhero sequel’s $85.7 million opening weekend grosses came from 3D. That’s still about $33 million, but a solid majority of moviegoers opted to see it in 2D rather than put on the glasses.

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http://www.thewrap.com/thor-the-dark-world-3d-gravity-marvel-disney?utm_source=rss&utm_medium=rss&utm_campaign=gravity-effect-fails-boost-3d-thor-dark-world

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