‘Anchorman 2?: Durango Sales Up Nearly 40% Thanks to Ron Burgundy Ads

A sexist local news anchor with a bit of a drinking problem may turn out to be the year’s best advertising pitchman.

Chrysler took a risk when it tapped Ron Burgundy to be the face of its Dodge Durango brand, but the car giant’s collaboration with the Channel 4 news star’s alter-ego Will Ferrell and Paramount Pictures has been reaping dividends leading up to this week’s release of “Anchorman 2: The Legend Continues.”

Ferrell, the film’s director Adam MacKay, ad agency Wieden + Kennedy, and Funny or Die’s commercial production company, Gifted Youth were the creative forces behind the 70 spots, which find Burgundy expounding upon everything from the number of packs of gum that can fit into a Dodge’s glove compartment to the mysteries of its voice-activated navigation system (no it’s not a real woman in there!).  Read More...


http://www.thewrap.com/anchorman-2-durango-sales-ron-burgundy-ads

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