Disney's 3-D juggernaut Alice in Wonderland (2010) continues to surpass expectations with a top spot at the box office its third weekend in theaters. With only a 45% fall, the CG spectacle starring Johnny Depp grossed an additional $34.5 million to put its total take at $266 million. That's not good news for DreamWorks Animation, which is hoping to steal the majority of the 2500 3-D screens available for its family film How to Train Your Dragon, which bows next weekend. The Jeffrey Katzenberg-led studio is going to have to do quite a sales job to wrest those theaters away from Alice.
The execs at Twentieth Century Fox must be pleased this morning. Their live-action kid flick based on the best-selling book Diary of a Wimpy Kid did well its opening weekend, grossing an estimated $22 million. With spring break staggered over the next few weeks, this film should hold in theaters; its biggest threat also comes from Dragon. But hopefully audiences, who gave it an A- in the Cinemascore exit polling, will show up in strong enough numbers that the studio decides to greenlight a sequel to the beloved series. Wimpy was also stronger than The Bounty Hunter, which had been the favored winner of this weekend's new releases. Starring Gerard Butler and Jennifer Aniston, this PG-13-rated romantic action comedy grossed an estimated $21 million for a third-place finish. It only scored a B- with audiences in its Cinemascore poll, so it is likely to take a steep fall next weekend. Unfortunately, Universal didn't have as much luck with its new release Repo Men. The R-rated sci-fi flick starring Forest Whitaker and Jude Law opened to a paltry $6.1 million. The film wasn't too expensive, but expectations for the release were originally in the low double-digits. Paramount is claiming the fifth spot for its R-rated comedy She's Out of My League. With a strong 38% hold, the low-budget comedy added another $6 million to its cume.