‘The Lego Movie’ Snaps a Bright, Colorful Franchise Into Place for Warner Bros. Animation

“The Lego Movie” has given Warner Bros. what every movie studio wants: a blue-chip animation franchise.

Despite an illustrious history and a deep bench of cartoon IP, Warner Bros. has not been a major player in animation for decades. That turned around in a single weekend.

By opening to over $69 million over and earning sterling reviews, “Lego” has ensured the studio will make the sequel it already has in development – and quickly. If all goes according to plan, Warner Bros. will produce several more, as the variety of characters and worlds offer a vast canvas on which to tell more stories.  Read More...


http://www.thewrap.com/lego-movie-gives-warner-bros-animation-needs-new-franchise/

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