Regis and Kelly's High Heel-A-Thon Returns on September 22

Top morning talk show "LIVE! with Regis and Kelly" brings back its exciting

High Heel-a-thon on September 22, 2010 in New York City.

This year, the one-of-a-kind 150-yard dash is powered by online fashion retailer, and Volkswagen is providing the All-New 2011 Volkswagen Jetta as the official car and grand prize for the 2010 event. As before, the High Heel-a-thon sets itself apart from other sprints with a shocking twist: all participants must wear high-heeled shoes during the competition, with a minimum of a 3-inch heel.

The event will return to Central Park and Kelly Ripa again will lead the pack of participants. The official competition is open to women only, though men can enter a special separate race category. In addition to the winner's All-New 2011 Volkswagen Jetta grand prize, the second and third place finishers will receive $5,000 and $2,500 respectively. But even those who don't place in the competition can feel great about participating, as proceeds from the 2010 High Heel-a-thon benefit the Foundation for the National Institutes of Health in support of The Heart Truth campaign for women's heart health education and research. In addition, LIVE has arranged for a special $50,000 donation to this worthy cause in commemoration of the event.

Interested participants can register for Regis and Kelly's 2010 High Heel-a-thon by logging on to or

Check out this video on TV.COM for more information


Want to comment on this? First, you must log in to your SideReel account!