Veronica Mars fans fought a good fight trying to save it from cancellation. Unfortunately, it didn't work out for the small screen, but there might still be hope for the big screen!
What did fans send?
Mars Bars to Dawn Ostrow, head of the CW network. Very clever, until campaigning fans last summer realized that Mars Bars are in limited supply here in the States; theyâre strictly a European candy. Whoops.
When candy importers couldnât keep up with demand, fans started sending letters, e-mails, marshmallows, and whatever else they thought could get the attention of execs at the CW.
How successful was the campaign?
In addition to the candy sent by individual fans, importer The Indian Food Store fulfilled over 1,400 pounds in orders for confections sent to the CW: 4,848 Snickers Almond Bars, 2,040 Mars Bars from England, and 510 pounds of marshmallows.
The result? Producers got as far as creating a 12-minute mini-pilot for a proposed season four. (You can see it in the DVD extras of season three.) Unfortunately, the network decisively killed the show, anyway, but writer/creator Rob Thomas remains "motivated" to bring Veronica Mars back in a screenplay or a comic book. He just needs to free up the time to make it happen.