ION TELEVISION UNVEILS NEW LOOK, NEW ADVERTISERS, NEW DISTRIBUTORS & AFFILIATES, NEW WEBSITE AND NEW, YOUNGER AUDIENCE
"Positively Entertaining" Rebranding Campaign Launches on September 8
New Advertisers Include Honda, Walgreens, Western Union, Expedia.com, Hotels.com and Red Lobster
New Distribution Deals and Rollouts with Comcast, Verizon FiOS, AT&T U-Verse, Mediacom, Bresnan and Buckeye Solidify Reach to Over 94 Million Homes
Award Winning Off-Network Hits Invigorate Fall Lineup
and Attract Desirable 25-54 Demo
(West Palm Beach, Fla. - September 8, 2008) - Today, over 94 million households will have the opportunity to tune-in to a reinvented ION Television, repositioned as a compelling new entertainment destination and galvanized by an exciting new brand, ION Television: Positively Entertaining. The new contemporary look and tag line - Positively Entertaining - complement the robust critically acclaimed off-network series - Boston Legal, ER and NCIS - which launch as part of ION Television's strategically acquired fall programming lineup that appeals to a younger audience. The rebranding campaign coincides with the launch of ION Television's new advertisers, distribution partners, shifted viewership, and newly rebranded website, iontelevision.com.
"With our contemporary look and 'Positively Entertaining' tagline, we are positioning ION Television as a general entertainment network, with broad appeal for consumers, advertisers and content creators," said Brandon Burgess, Chairman and CEO, ION Media Networks. "We are pleased with our early success in securing marquis off-net acquisitions, as well as our theatrical and made-for-TV movies, targeting a broad and desirable 25-54 demo."
"Our rebranding campaign essentially frames all that is new to ION Television and reinforces our brand's limitless potential," said Eleo Hensleigh, Chief Marketing Officer, ION Media Networks. "The 'Positively Entertaining' tagline exudes enthusiasm, translated across multiple genres of programming. The new contemporary aesthetic purposely complements the more youthful, confident and innovative brand personality and values of the network's programming and mission."
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Assets courtesy of Sinuate Media