LUX Delivers Dramatic Improvement Over Last Week in Key Demos
GOSSIP GIRL Builds Week-to-Week with Women
March 16, 2010 (Burbank, CA ) -- The CW's critically acclaimed freshman drama Life UneXpected popped in the ratings last night, scoring the show's best performance since its second episode (on 1/25/10) in women 18-34 (1.9/6), adults 18-34 (1.3/4), women 18-49 (1.4/4) and total viewers (2.1mil), according to Live Plus Same Day Nielsen ratings for Monday, March 15, 2010.
LIFE UNEXPECTED posted dramatic improvement over last week's original episode, growing 36% in women 18-34, 27% in women 18-49, 18% in adults 18-34, 11% in adults 18-49 (1.0/3) and 7% in total viewers.
GOSSIP GIRL was up from its return to The CW schedule last week in women 18-34 (+5%, 2.1/6) and women 18-49 (+15%, 1.5/4). GOSSIP GIRL was on par with last week in adults 18-34 (1.4/4), adults 18-49 (1.0/3) and total viewers (1.7mil).
GOSSIP GIRL built on its LIFE UNEXPECTED lead-in in the younger demos, including 11% in women 18-34 and 8% in adults 18-34.
Competitively, LIFE UNEXPECTED beat CBS and NBC in the 8:00-9:00pm hour among women 18-34, while GOSSIP GIRL beat NBC and Fox in the 9:00-10:00pm hour among women 18-34.