Top Model Returns to the Runway on the Rise, Building on Fall Premiere in Key Demos

March 11, 2010 (Burbank, CA) -- The 14th cycle of America's Next Top Model got off to a fashionably solid start last night, out-performing its fall premiere by on 6% in adults 18-34 (1.8/6), 7% in adults 18-49 (1.6/5), 5% in women 18-49 (2.3/7), 13% in total viewers (3.7mil) and 32% in female teens (2.5/9), according to Live Plus Same Day Nielsen ratings for Wednesday, March 10, 2010. AMERICA'S NEXT TOP MODEL was on-par with its fall premiere among women 18-34 (2.7/9).

The first hour of AMERICA'S NEXT TOP MODEL won the 8:00-9:00p. m. time period, beating all competition among adults 18-34 (1.9/7), women 18-34 (2.8/9), persons 12-34 (1.7/6), females 12-34 (2.7/9), teens (1.4/5) and female teens (2.5/10).

In head-to-head competition for the full 90 minute premiere, TOP MODEL ranked second from 8:00-9:30p.m. last night among women 18-34 (2.7/9) and women 12-34 (2.7/9).

TOP MODEL delivered The CW's best female teens performance in the Wednesday 8:00-9:00p.m. time period hour since 4/28/09.


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