Rookie Blue Renewed By ABC For A Second Season
Summer drama Rookie Blue has been renewed by ABC for a second season.
This is for a show that scored just a (final) 1.5 adults 18-49 rating last Thursday. To be viable with that rating, the show must come very, very cheaply.
The bar is very low (and difficult to gauge) for summer show renewals. Thatâs why we donât try and predict them!
More on the economics of the decision and the questions it raises for Hollywood here.
via press release:
ABC ANNOUNCES EARLY RENEWAL OF SUMMERâS HOTTEST NEW SCRIPTED SERIES, âROOKIE BLUEâ
ABC and Canwest jointly announced today the renewal of this summerâs No. 1 new scripted series, âRookie Blue.â The drama was renewed for a second season just three weeks following its highly rated premiere on ABC.
âRookie Blueâ stands as the most-watched television show in summerâs Thursdayâs 9:00 p.m. hour. Sparked by this positive viewer response to the series, the second season is currently in development and will move into production in Toronto later this summer.
âWeâre very pleased that the show has connected with viewers, especially considering the challenge of finding an audience in the summer, and are excited to pick it up for a second season,â said Quinn Taylor, senior vice president, Movies, Miniseries and Acquisitions, ABC Entertainment Group.
âWe are so proud of âRookie Blueâsâ amazing success and are thrilled to announce its renewal alongside ABC,â said Barbara Williams, executive vice-president of Content, Canwest Broadcasting. âThis homegrown series has delivered record-setting audiences, and weâre looking forward to giving fans even more of these fresh characters and gripping storylines in Season Two.â
âThe creative troika of Tassie, David and Ilana is the secret behind the out-of-the-gate success of âRookie Blue,â â said Noreen Halpern, president of Dramatic Programming, E1 Television. âThey tell heartfelt, immersive human stories burnished with a sexy, glossy pop sheen. Weâre thrilled that the stars seem to have aligned on this project, and that Canwest and ABC have been such incredible partners.â
For ABC, the new series ranks second on Thursday night among the broadcast networks to Foxâs time slot veteran, âSo You Think You Can Dance,â among young adults (AD18-34/AD18-49). In Adults 18-49, âRookie Blueâsâ premiere telecast stands as TVâs top-rated summer scripted series debut in over a year and as ABCâs highest in nearly six years â since 5/26/09 and 7/18/04, respectively. âRookie Blueâ is producing year-to-year gains for ABC in the hour of 4.2 million viewers and 125% in Adults 18-49 from the Netâs Summer â09 averages in the time slot. In Canada âRookie Blueâ was also the highest-rated premiere for a Canadian drama series on any network in that country in over a decade.
âRookie Blueâ was developed by Thump Inc. and produced in partnership with leading indie studio and distributor E1 Entertainment. The series is executive-produced by award-winning Tassie Cameron (âFlashpointâ), Ilana Frank (âThe Eleventh Hour,â âWould Be Kingsâ), Noreen Halpern (âHung,â âHavenâ), John Morayniss (âHung,â âHavenâ) and David Wellington (âThe Eleventh Hour,â âWould Be Kingsâ).
âRookie Blueâ follows the lives of five inexperienced rookies thrown into the world of big city policing. The series examines the trials and triumphs, competition and camaraderie of this rookie family which is learning that no amount of training can prepare them for this job â or for life.
Shot entirely on location in Toronto, Rookie Blue features Missy Peregrym (âReaper,â âHeroesâ), Gregory Smith (âEverwoodâ), Charlotte Sullivan (âM.V.P.â), Enuka Okuma (â24â) and Travis Milne (âMy Green Houseâ). Rounding out the cast is Ben Bass (âWould Be Kingsâ), Eric Johnson (âMillvilleâ), Matt Gordon (âRent-A-Goalieâ), Noam Jenkins (âFlashpointâ) and Melanie Nicholls King (âThe Wireâ).
E1 owns worldwide distribution rights for its TV productions and markets its programs to broadcasters, digital outlets and retailers around the globe.
âRookie Blueâ airs Thursdays at 9:00 p.m. ET/PT on ABC. In Thursdayâs July 15 episode, âSignals Crossed,â Andy (Missy Peregrym) trades in her uniform for something more risquÃ© when she goes undercover as a prostitute. Tensions run high when Dov (Gregory Smith) puts an informantâs life in jeopardy and itâs up to Andy to infiltrate a risky gun deal in progress to save her.