Horton To Get Big Push

Twentieth Century Fox is planning to spend a whopping $25 million to promote the Dec. 9 DVD release of Dr. Seuss' Horton Hears a Who!, according to a report by Video Business. Children's videos have always performed well on the home-video market and Fox has going for it the fact that there are few American homes with children that do not already have a copy of the Dr. Seuss book. Horton will be released as a single disc for $29.98, as a two-disc special for $34.98, and as a Blu-ray special edition for $39.98.

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