NBC Planning For Leno's Tonight Finale

NBC is planning to give Jay Leno a big sendoff as he departs the Tonight show next May 29 and could reap huge rewards in the process. Media Post's website reported today (Monday) that the network is likely to sell 30-second spots on Leno's final Tonight appearance for $150,000 to $200,000 each versus a typical $40,000 to $60,000. Johnny Carson's final appearance on the show in 1992 recorded a 28 rating, representing 50 million viewers, and while Leno is not expected to draw as many, he is expected to draw considerably more than usual.

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