A New Series, brought on by CBS.
In this game show contestants are challenged with writing and performing jingles for products in front of a panel of judges. Survivor's Mark Burnett is credited as creator. Julie Roehm, the former Wal-Mart chief marketer who was sacked after an alleged inappropriate relationship with a colleague, is to judge the new game show in the US.
Roehm will be joined on the judging panel of the CBS game show by advertising executive Linda Kaplan Thaler and Kiss bass player Gene Simmons.
The show from Mark Burnett, the executive producer behind 'Survivor' and 'The Apprentice', will involve contestants writing and performing jingles for a range of products including food, toys, sports teams and a TV show.
All of this for $100,000, and a Advertising contract at an undisclosed Firm.