The first series out of the box for them was "Mad Men" - which was arguably the best new series of last season.
And now they've gone and done it again with a new and really bizarre series, "Breaking Bad," which is as different from "Mad Men" as can be - with one exception.
Both shows hinge on what even the most normal of family men are actually capable of.
In "Mad Men," the men secretly live wild within the confines of conventionally living large.
Fast forward 40 years to "Breaking Bad" and an America where living the dream doesn't mean having to cloak oneself in conventionality - no matter how conventional a family man you used to be.
This new series is about a family man, Walter White (Bryan Cranston), a high school chemistry teacher who is diagnosed with inoperable lung cancer.
Bryan realizes that when he dies, he'll leave his pregnant wife, Sklyer (Anna Gunn), and teenage son, Walter, Jr. (RJ Mitte), who has cerebral palsy, with nothing.
So he decides to use his training to become a chemical millionaire - by becoming the best maker of meth in all of New Mexico.
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