On September 29, Viz Media announced the acquisition of the domestic TV, streaming, download to own, and merchandising rights to the Vampire Knight anime in both America and the UK.
Viz, best known as the license holder for male-oriented mega-hits Bleach and Naruto Shippuden, shores up its shojo lineup with this acquisition, adding the popular vampire romance to a roster that includes Honey and Clover and very little else in the way of female-oriented anime.
With the streaming rights, expect Vampire Knight to be on Hulu and iTunes very soon, while the TV broadcast rights are a much more interesting beast - very little shojo anime has made it to the air so far, and Vampire Knight does not fit in with the usual action-packed anime hours of Cartoon Network and Disney XD. Perhaps it will find a home on the Disney Channel, which already has a strong young female audience? Time will tell.
Vampire Knight is based on the best-selling gothic-romance manga series created by Matsuri Hino. Cross Academy is attended by two groups of students: the Day Class and the Night Class. At twilight, when the students of the Day Class return to their dorm, they cross paths with the Night Class on their way to school. Yuki Cross and Zero Kiryu are the Guardians of the school, protecting the Day Class from the Academy's dark secret: the Night Class is full of vampires!
Source: Viz press release