I kind of understand why we Americans don't love "footie" as much as the rest of the world does. The action in soccer is decidedly slower than most American sports. The pacing doesn't sit well with advertisers either, so it doesn't get the kind of powerhouse marketing that American football and basketball have behind them. The quality of play in the States is decidedly inferior to the kind of play you get in Europe. And if you want to watch the best football in the world live, you have to skip work at strange hours. The list goes on and on, and when it comes to the World Cup, the list is dead wrong.
This year, there's simply no reason to avoid watching the World Cup. You get to see the game played at its highest level. You get to see players competing for the greatest stakes. You get to listen to the roar of the most passionate fans. And, thanks to the wonders of the Internet, you can watch it all on your computer for free. Both ESPN3 and Univision will stream the games live and free, starting with the South Africa vs. Mexico game and going all the way to the finals. You have to sign into your ISP to see ESPN3's coverage, and they will be missing 10 games out of the tournament of 64, but still - you owe it to yourself to witness the frenzy of the World Cup, and there should be no barriers between you and one of the greatest sporting events in the world.
Even if you don't have the time to watch the games live, there are plenty of resources you can use to see the excitement for yourself. Footytube, YouTube, and the FIFA website itself will all have highlights from the games and the latest updates on all the stories for you through round-the-clock updates and clips.
I'm only a casual fan of the sport myself, but I can't resist the lure of seeing the world's best players whipped into a frenzy by the emotion of the fans. There's plenty of drama, more than enough action (you only really get slow and horrible soccer games when the players just aren't that good, which is never a problem in the World Cup), and best of all, there are the Univision announcers and their joyously overblown cries of "GOOOOOOOOOOOOOOLLLL!" every time a team scores.
So once the World Cup games start on tomorrow, check out what all the fuss is about. It's free, it's fun, and it's fascinating. What more could you ask for?