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Do Ratings Matter for '30 Rock' This Season?

As you've surely heard by now, 30 Rock returns to televisions tonight with the first episode of its third season (which everyone with a computer has probably already watched on Hulu). And while the show's historically low ratings have made it an easy punch line in SNL sketches and Emmy speeches, pretty much everyone hopes that this will be the year thanks to an army of guest stars (including OPRAH!) and the world-changing excitement over Tina Fey's Sarah Palin impression that 30 Rock finally becomes a hit, thus saving itself from cancellation. But will it? Well, let's just say we're pretty sure it won't get canceled.


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