USA network shakes up schedule under new strategy

Cable television's top-rated network, USA, is shaking things up a bit.


Starting this week, USA will no longer air any of its original dramas on Friday nights but will start putting new shows at 10 p.m. ET on Tuesday and Wednesday, nights that had previously been reserved for reruns of network shows like "NCIS."


The season premiere of "White Collar" on Tuesday starts the new schedule. "Psych" will start on Wednesdays on Jan. 27.


USA will be trading away a signature Friday night where shows like "Monk" thrived for several years, in favor of two nights when more people generally are watching television.


"We decided it was time to take some risks," said Bonnie Hammer, the network's chief executive. "Being complacent was never going to teach us anything."


Hammer said she has a 16-year-old son who has asked her mom why "White Collar" was on Friday nights, saying his friends would otherwise watch the show.


Instead, they're out. Or, like many adults, they're catching up on what was recorded that week on DVR.


USA also programs original shows on Sundays, where "Law & Order: Criminal Intent" and "In Plain Sight" are most likely to land. The popular WWE professional wrestling airs on Mondays, and the original show "Burn Notice" will stay on Thursdays, with new episodes beginning this week.


Comments

Want to comment on this? First, you must log in to your SideReel account!