"Iron Man" totes a negative cost of about $150 million, but its lock on a domestic run of more than $200 million means big profits already are assured for all involved. In fact, it's possible the film could write itself into the black by just its second weekend, as foreign coin also is pouring in and projections for ancillary revenue are sky high.
Most of its splashy effects were done with relatively affordable green-screen technology. So the $100 million production will pencil into profitability roughly when its domestic gross hits a similar nine-digit sum, and even a $25 million bow could put it on track to deliver that.
Marvel already has greenlighted an "Iron Man" sequel, set for April 30, 2010. The film's distributor plans to sustain heavy marketing of the pic while sustaining its megawide run of 4,105 playdates, but Paramount executives declined to discuss in any detail how high "Iron Man" will fly worldwide.
"It sure feels like 'Iron Man' is on track for a great run," Paramount vice chairman Rob Moore said Monday.
source: Hollywood Reporter