ABC Cancels V's Skywriting Stunt - Featured

ABC has nixed a promotional campaign to skywrite giant red Vs in the skies above major cities to promote its new alien-invasion drama.


The cancellation comes on the heels of a column by Washington Post reporter Lisa de Moraes, who estimated the amount of pollution the skywriting campaign would cause. Disney (ABC's parent company) had previously promised to go more green by cutting carbon emissions from fuels in half by 2012.


ABC originally planned to have skywriters create giant Vs in the sky above 26 U.S. landmarks multiple times a day as a play on the spaceships that hover above cities in the show's premiere episode (Tuesday, Nov. 3, 8/7c, ABC).


A network spokesperson said that the network has simply decided to spend its money on different things.


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Oct 28, 2009 6:44PM EDT

wat a shame, it wld hv been a wonderful sight

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Oct 28, 2009 8:26PM EDT

brilliant guerilla advertising, but the pollution isn't worth it.

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Oct 28, 2009 10:58PM EDT

I think it would have been one of the most inventive advertisements ever. I really think they have lost out with this, would have gained a ridiculous about of viewers.

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Oct 29, 2009 12:35AM EDT

I can't say I would have even noticed a V in the sky with all the contrails, etc... Maybe the tourists would have noticed? I don't think it's inventive at all. Skywriting?
Oooo, maybe they could also get a really big banner and tow it behind a plane.

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Nov 2, 2009 3:12PM EST

Why not project it with lasers?

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Nov 2, 2009 3:13PM EST

Or with lights up the side of tall buildings?Come on you advertising execs. This is the stuff you guys are paid big bucks for!

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