Box Office Mojo's Weekend Report: 'Avatar' rocks New Year's
by Brandon Gray | January 3, 2010
This New Year's weekend was the biggest-grossing ever, fueled by the highest gross ever posted by a single movie on the holiday. Easing ten percent, Avatar generated a whopping estimated $68.3 million, claiming the New Year's record from Meet the Fockers' $41.7 million. More importantly, it delivered the highest-grossing third weekend ever, surpassing the first Spider-Man's $45 million, and it raced past the $350 million mark in just 17 days, second only to The Dark Knight's two-week sprint.
Among 2009 releases, Avatar already ranks second to Transformers: Revenge of the Fallen' $402.1 million, which it will soon eclipse. Avatar's performance is so monumental that picture has shot up to the 15th spot on the all time chart and it's likely to give The Dark Knight and Titanic a run for their money. Avatar's costlier 3D tickets help its cause but do not diminish its achievements, and it has blown the roof off the format's previous highs. 3D presentations again accounted for 75 percent of the gross (including another estimated $8.4 million from IMAX)