Hot Numbers! Terminator and Dollhouse Get Big Boosts from DVR - Featured

Summer Glau and Eliza Dushku are turning a lot more heads than evidenced by the next-day Nielsens.


Terminator: The Sarah Connor Chronicles, in fact, is currently enjoying the biggest boost of any network show - a 36 percent jump in adult demos - from Live+7 DVR data, which factors in playback within the first week after a program airs.


Similarly, Dollhouse gains 30 percent from time-shifted viewing.


The moral here: Never underestimate the power of freeze-frame.


The performance of both shows has been under scrutiny recent weeks, as Fox's plan to resurrect "Sci-Fi Friday" appeared to fall on typically culty ears, with both Terminator and Dollhouse hovering around the 4 million viewer mark.


Rounding out the top five beneficiaries of Live+7 DVR data are 90210 (gaining 33 percent), Scrubs (30 percent) and The CW's Privileged (29 percent).


Of course, the big hurdle for networks such as Fox is getting advertisers to appreciate the value of Live+7 playback and not assume that viewers are "zapping" commercials. For example, the Eliza Dushku/Hulu ad? I could watch it forever.


Source here

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Mar 3, 2009 5:37PM EST

Cool, Hope that means it will possibly return for another season.

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RachelLEditor
Mar 3, 2009 7:01PM EST

Definitely some encouraging news. Gee, I never would have guessed that people DVR their Friday night TV and watch it later ;-).

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Mar 3, 2009 7:30PM EST

Good news as far as it goes. Ratings continue to drop for both shows.
Those short ad-breaks during Dollhouse are easier to watch than flip past (I always FF too far) so that's something. Though shorter breaks = less ads = less revenue. I still say they need to start pulling some ratings gains to have a shot at renewal.
And though I hate to be the one to say it : Terminator ratings continue to freefall. Even with a DVR bump they are finished.

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Mar 7, 2009 1:43PM EST

Does anyone actually watch adverts anyway? Whenever im watching a show live i switch channels for 3-4mins while adverts are playing... Cant stand them. I hope Terminator can stay for another season though the show is getting alot better.

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Mar 7, 2009 5:13PM EST

Good to hear that people watch these shows, even if not on the day they air. I do think you can't just judge a show on the nielsens as to be fair there a little bit arbitairy in giving results. Your taking a cross section of people, how do you know there going to be attracted to a specific genre show like TSCC. Still lets hope Fox gives it one more season to really lock everything down and take into account these ratings and the possible foreign revenue.

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Mar 7, 2009 8:05PM EST

Im wondering why you think they DVR it to watch the entire thing? Odds are that they just skip over it to find out if another machine brings some action. Which it rarely happens and it's sad that this show is such a horrible show. John has PMS 24/7 and is a girl and the only machine there is eye candy and a waste.

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Mar 8, 2009 6:29PM EDT

Well the question is why assume people don't watch the episode when they have it on DVR. I can say i jump parts, but only after i have at least watched it once all the way through. As for John being PMS well hes a teenager and he has got to save the world and be leader of the future human freedom fighters, i would guess that might play a little on your mind. The show ain't bad but thats just my opinion, i like that it takes time to develop and isn't just a explosion filled run around shoot things and blow up cyborgs series. The movies are there to provide that, this is about filling in the gaps i hope the network gives it at least one more season to develop.

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