Summer Glau and Eliza Dushku are turning a lot more heads than evidenced by the next-day Nielsens.
Terminator: The Sarah Connor Chronicles, in fact, is currently enjoying the biggest boost of any network show - a 36 percent jump in adult demos - from Live+7 DVR data, which factors in playback within the first week after a program airs.
Similarly, Dollhouse gains 30 percent from time-shifted viewing.
The moral here: Never underestimate the power of freeze-frame.
The performance of both shows has been under scrutiny recent weeks, as Fox's plan to resurrect "Sci-Fi Friday" appeared to fall on typically culty ears, with both Terminator and Dollhouse hovering around the 4 million viewer mark.
Of course, the big hurdle for networks such as Fox is getting advertisers to appreciate the value of Live+7 playback and not assume that viewers are "zapping" commercials. For example, the Eliza Dushku/Hulu ad? I could watch it forever.