Disney's Wizards-Suite Life-Hannah Merger Works Ratings Magic


Disney Channel's Wizards on Deck with Hannah Montana Friday-night crossover event drew 9.3 million viewers, claiming a variety of ratings records.


First and foremost, the 90-minute intermingling of the channel's Wizards of Waverly Place, The Suite Life On Deck and Hannah Montana established itself as cable's most-watched scripted program of the year to date, edging out Disney's own Princess Protection Program (which premiered last month).


Wizards on Deck with Hannah Montana's strong showing also gave Disney Channel the honor of being TV's most-watched network during its 90-minute run.


Disney also notes that in head-to-head competition during the 8 o'clock hour, WoDwHM more than doubled the audience for the opening night of Nickelodeon's SpongeBob SquarePants 10th anniversary celebration.


Compared to Disney's past multi-show mergers, Wizards on Deck with Hannah Montana improved upon 2007's Cory in the House-Suite Life of Zack & Cody-Hannah mash-up by 82 percent, and bested 2006's That's So Raven-Suite Life-Hannah crossover by 41 percent.


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