SDCC 2010: DONâ??T BE AFRAID OF THE DARK Panel


The panel for Don't Be Afraid of the Dark was one of the best of this year's San Diego Comic-Con. I know there are hundreds of panels over the four days of the convention. I know we're only one day two. It doesn't matter: this panel succeeded on every level. The footage they showed was incredible. The panelists were charming and funny. Most shocking: every question asked by an audience member was terrific. Comic-Con provides the first looks at some of the biggest Hollywood movies. But what can make the presentations in Hall H more than just a marketing onslaught are panels like this one: an effective attempt at building word-of-mouth on a film that doesn't have a gigantic marketing budget.


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