They so need a new hit, and it looks like True Blood is not going to be it, despite a massive marketing campaign.
The premiere averaged only 1.44 million viewers (the canceled John From Cincinnatti debuted to 2 million more viewers last year).
Furthermore, only 1.645 million viewers tuned into Entourage - pretty much the closest thing HBO has to a hit right now - and that number is 29% smaller than the last season premiere's audience.
So...is HBO tanking because their programming just ain't that good anymore...or is everyone ditching their premium cable because economic times are tough?
Source: LA Times