How did you come up with the idea for Pineapple Express?
I was watching "True Romance" back in the late '90s on laserdisc, and I thought, "Brad Pitt is so funny as this pothead character but there's only one scene. I kind of wish there was a whole movie about that guy." And then I started thinking they never have stoner movies with great Jerry Bruckheimer level action - wouldn't it be funny if you were chasing guys who were so high that it makes it hard for them to get away? So we spent a few months, had a meeting every once in a while, kickin' around that line and then before you knew it, we have Pineapple Express.
But it wasn't quite that easy. You originally had the idea around the time of Undeclared or a little bit after?
We started maybe around 2002, after Undeclared. We were trying to get Superbad going and we couldn't really get anyone to make it, so we started working on this.
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