Slushee is still an important element to "Glee". The new ad campaign of the musical series uses the theme of splashing the sticky drink to promote the second season which comes this Fall. It replaces last season's campaign where the cast make the universal sign of "Loser" on their foreheads.
On why slushee is used, Fox marketing president Joe Earley told New York Magazine's Vulture, the drink initially was "a weapon to put the Glee kids down" but now that their popularity-meter has risen, they are the ones who use it as a weapon. The ads will appear in billboards, buses and everywhere next week.
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