So much for that boycott: MTV's Jersey Shore has scored a new advertiser just a week after several sponsors bailed over the content of the controversial show, TVGuide.com has confirmed.
Beenverified.com, a Web site that does background checks, jumped on board after hearing about the vacant slots, Danny Canarick, a rep for the company, told TVGuide.com. "We thought that it was a really great opportunity to get our message out there," he said. "It certainly fits into part of the audience we're trying to reach. One of the things we talk about at our company is that background checks used to be really associated with major corporations and what we're saying now is that everyone has the ability to run a background check."
Domino's and American Family Insurance pulled their ads from the show after its premiere last week, which sparked outrage from a slew of Italian-American groups. UNICO, the largest Italian-American service organization in the U.S., has also called for an advertising boycott.
Canarick said the company is not too worried about the backlash because the show is entertainment, and hopes that people won't take it too seriously. But at the same time, "we don't want to offend anyone."
"We're pretty confident that a large, vast majority of people know that it is strictly entertainment and the culture is what it is," he said. "It would certainly be irresponsible from a business perspective to ignore that opportunity. ... There are very few opportunities that come along where you really feel like you get a lot of value and a lot of bang for your buck."
Beenverified.com's ads will start running during Thursday's episode.
Calls to MTV were not immediately returned.