Mad Men Season 3, Episode 5: "The Fog" - Recap


The fifth episode of Mad Men's third season wastes no time picking up the "circle of life" threads left dangling after Grandpa Gene's death. As Don and Betty deal with Sally's bad-behavior coping mechanism, the Drapers also welcome into their home a new bundle of joy (or more likely, annoyance, given what we've seen from those two as parents). The birth (or perhaps the drugs) does provide Betty an escape from her life of bitterness, but will it last? Meanwhile, back at Sterling Cooper, Pete suggests a risky new strategy to a less-than-pleased client and also goes to lunch with a familiar face.


"Pete, I know you have ideas and you're a risk-taker. Sterling Cooper is never going to reward that."

Let's start with Pete, who begins the episode whining to Paul Kinsey that all the best accounts went to Cosgrove. His latest cause for complaint: Admiral television sales are flat, and Pete has no idea how to boost them - that is, until he notices (with great shock) that sales are growing in Detroit, Atlanta, St. Louis and other comparable cities because, as Pete puts it, "Negroes are out-buying white people two-to-one" in those markets.


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