'Life Unexpected' Ratings Climb: Salvation for Lux?

It's still pretty much a tug of war between Life UneXpected and One Tree Hill for that precious CW renewal. And while OTH is beating Lux in terms of petition lists and fan base, the rookie series is proving that it can hold its own as far as ratings go.

Life Unexpected climbed to its highest rating last week since episode 2, posting a dramatic 36 percent increase in its target 18-34 demo, an18 percent in the all-important 18-34 adult demo and a 7 percent increase in total viewers. Life Unexpected's 2.11 mil even beat out CBS and NBC in the 8pm hour among women 18 to 34.

This doesn't mean that One Tree Hill is a ratings pariah - not remotely, since it stands on pretty solid ratings ground. Says TV By the Numbers, if One Tree Hill is going to be canceled, it's going to be on contractual, rather than ratings, issues.

Its current season's ratings, however, at 2.39 mil on the average is still a far cry from its blockbuster sophomore season at 4.3 mil.

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Mar 23, 2010 11:02PM EDT


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