"Live every week like it's Shark Week."
So says Tracy Jordan on 30 Rock.
At any rate, Discovery Channel has announced the schedule for this year's Shark Week, which will air July 27 to August 2nd. Sunday through Friday programming will run from 7 p.m. till midnight ET/PT. Saturday programming will run from 9 a.m. to 3 p.m. ET/PT.
This year's Shark Week will be hosted by Les Stroud (Survivorman), Mike Rowe (Dirty Jobs) and the Mythbusters team of Adam Savage and Jamie Hyman.
The week will also kick off with a special shark-themed Mythbusters on July 27th at 9PM.
TV Squad does a good rundown of the other Shark Week programs, which can be read here.