It seems that the CW - the only network on television currently dedicated to airing shows comprised entirely of supremely beautiful people - may be in trouble.
The Wall Street Journal is reporting that if the ratings don't improve for the CW by the end of next season that the network is in danger of folding (in the very least one of the network's owners would likely have to leave).
When the WB and UPN merged into the CW just under 2 years ago, the goal was to grab all of those young viewers that advertisers love, but didn't necessarily have a network to call their own. Sadly though, the CW is getting less viewers now than either the WB or UPN received individually a few years ago (see graph). The network has lost about 28% of its target audience (18-34 year olds) this season alone. Gossip Girl, which has been getting tons of buzz this year, still only gets about 2.5 million viewers a week - which just isn't very many people (causing some to call it "the cultural phenomenon that isn't").
Bottom line: If you want the CW to stick around, start watching!