Watch shugo chara Online

The heroine of Shugo Chara is Amu Hinamori, a popular girl who is actually insecure. Peach-Pit uses Amu to explore differences between one's true self and the self that is presented to others. Like Jun Sakurada in Peach-Pit's previous work, Rozen Maiden, Amu tackles issues such as alienation and fitting in at school. Unlike most heroines in other magical girl series, Amu is neither the perfect sweetheart nor a complete klutz.

Amu's Guardian Characters - Ran, Miki, Su, and later in season 2, Diamond - aid her in her quest for self-discovery. Each Guardian Character represents an aspect of Amu's true self. Ran represents Amu's desire to be more honest and athletic, Miki represents Amu's desire to be more level headed and artistic, Su represents Amu's desire to be more caring and improve her domestic skills, while Diamond represents Amu's desire to shine in front of others and be a good speaker and singer. Moreover, the Character Guardians are more than mere mascots who help Amu learn about her true self. They can also perform a "Character Change" where Amu's personality is replaced by an entirely different one.

However, Amu is not the only one with Guardian Characters. Each of the Guardians - Tadase Hotori, Nadeshiko Fujisaki, Kukai Souma, and Yaya Yuiki - have their own Guardian Characters. Amu also encounters Ikuto Tsukiyomi and Utau Hoshina (Tsukiyomi), two siblings who also have Guardian Characters and are employed by the Easter Company to search for the Embryo.

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