Entrepreneur Alex Polizzi wages a one-woman campaign to save family firms struggling in the current financial climate. She begins with a bridalwear business in Kettering, Northamptonshire, run by a mother and her two squabbling daughters. Owner Anne Preece has remortgaged her house to keep the shop afloat, but profits are still falling, the premises are tired, dated and overstocked, and the constant arguing doesn't help. Alex has her work cut out turning around the business's fortunes and getting the women to re-evaluate their personal feelings.